Gin Journey Identity

Growing from the original Shake Rattle & Stir concept the company emerged as the UK’s most successful nightlife experiences, eventually gaining No 1 position on trip advisor in London for over a year. 

As part of this shift in business focus we helped simplify the branding to focus the identity on gin and gin alone. The logo was created to illustrate the overall experience to the customer but also designed so that the shape would lend itself to items found along the way on the  journey.